Choose a naming convention
Use consistent lowercase values, for example source=newsletter, medium=email, campaign=autumn2026. Avoid personal data in campaign parameters.
Use cases
UTM links for campaigns
Give each campaign a consistent name.
Add source, medium and campaign when creating a link. go.uk.app builds the destination query string and gives you a short address to share.
Create and verify
Expand the campaign fields in the new-link form. Source, medium and campaign are required together. Check the destination before sharing.
Compare carefully
Use the workspace report for short-link clicks and your destination analytics for activity after arrival. They measure different events and may show different totals.
Example parameters are illustrative. Existing unrelated query parameters are preserved; supplied UTM fields replace values for the same keys.
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